Monday, April 25, 2011
Mommy's Little Helper
Reuters and the venerable New York Times reports:
It's come down to this in the battle to win over beleaguered, stressed-out moms: Rival vintners are fighting over the use of the word "mommy" on their wine labels.
In a lawsuit filed last week in federal court...the California based winery Clos LaChance Wines has asked the court to declare that it's MommyJuice does not violate the trademark of Mommy's Time Out, a wine marketed by a New Jersey distributor.
To win, a brand owner must show that it is likely that a rival's mark will creat confusion in the minds of consumers.
The Label for Mommy's Time Out features a chair turned toward a corner, as in a time-out, with a wine bottle and glass on a table. The MommyJuice shows a woman juggling a computer, kitchenware, a teddy bear and a house.
One on (sic) point the rivals seem to agree: "We all know being a mommy is a difficult job," says Mommy's Time Out on its website. MommyJuice, for its part, argues that "moms everywhere deserve a break" and urges them to "tuck your kids into bed, sit down and have a glass...because you deserve it!"
All of this shit retails for around $7.